Florence + The Machine - Lover To Lover

Florence and the Machine already premiered one video for her Ceremonials single “Lover to Lover” - thedarkly gorgeous live clip that surfaced in January - but she went in a much more cinematic direction when releasing an updated set of visuals, which premiered earlier today on Nowness. Helmed by director Vincent Haycock, the video sees lead singer Florence Welch playing a blue-collar woman who sets a fire and gets swallowed up by the ocean in a washed-out California beach town - and according to Welch, the shoot was an emotional one.

Florence + The Machine - Lover To Lover